fromFast Company3 weeks agoMarketingA creative's guide to community-buildingCommunity-centered brand purpose and nurtured creative communities foster belonging, unity, and cultural impact by valuing diverse lived experiences and individual creative voices.
fromThe Drum2 months agoMarketingPatron just showed us what purpose really is and what it can do for brandsBrand purpose is misunderstood; it should enhance marketing effectiveness, not detract from it.
fromThe Drum2 months agoMarketingPatron just showed us what purpose really is and what it can do for brands
BusinessfromESG Dive2 months agoConnect with customers by marketing with heartConsumers are aligning their spending with their values, prompting brands to engage in meaningful causes credibly.
