#brand purpose

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#brand-purpose #sustainability #ai-advertising #cultural-relevance #immersive-experiences #branding
#brand-purpose
fromThe Drum
3 weeks ago
Marketing

Judge of the Day: Digitas's Danisha Lomax encourages purpose as a business strategy

fromFast Company
2 months ago
Marketing

A creative's guide to community-building

Community-centered brand purpose and nurtured creative communities foster belonging, unity, and cultural impact by valuing diverse lived experiences and individual creative voices.
fromThe Drum
3 months ago
Marketing

Patron just showed us what purpose really is and what it can do for brands

Brand purpose is misunderstood; it should enhance marketing effectiveness, not detract from it.
fromThe Drum
3 weeks ago
Marketing

Judge of the Day: Digitas's Danisha Lomax encourages purpose as a business strategy

more#brand-purpose
fromBusiness Matters
6 days ago

Building a Strong Business Identity: Why Strategic Branding Matters More Than Ever

In today's hyper-competitive marketplace, businesses are no longer judged solely by the quality of their products or services. Instead, they're evaluated on how they make people feel. This emotional connection - built through clear, consistent, and compelling branding - can mean the difference between fleeting visibility and lasting impact. Modern consumers want more than transactions; they seek meaningful experiences. They're increasingly drawn to brands that align with their values and offer authenticity over perfection.
Marketing
Marketing
fromForbes
1 month ago

TOP 4 INSIGHTS C-SUITE LEADERS SHOULD FOCUS ON AS 2026 APPROACHES

CMOs must connect marketing to measurable growth, foster continuous AI-driven employee upskilling, strengthen authentic brand purpose, and scale ROI-focused AI use cases.
Business
fromESG Dive
4 months ago

Connect with customers by marketing with heart

Consumers are aligning their spending with their values, prompting brands to engage in meaningful causes credibly.
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