#brand purpose

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#brand-purpose

Did we forget the purpose of brand purpose?

Brands are retreating from commitments to purpose, questioning its effectiveness in driving loyalty and sales.

CMOs are in trouble. Should anyone care?

CMOs are facing faster turnover, evolving roles, and increasing pressure for short-term results, raising questions about the relevance of their positions in companies and society.

We thought Trump was finished. What else are marketers missing?

Marketers need to reconnect with their audience, as recent events indicate a significant gap in understanding consumer sentiments.

How to measure brand purpose properly

Marketers must shift from PR-focused metrics to measuring real-world impact to secure funding for purpose-driven campaigns.

Revolutionising marketing: from AI insights to Gen Alpha engagement at leading digital marketing industry conference

AI in digital marketing future
K-pop's influence on brand engagement
Brand purpose and changes driven

Council Post: Eight-Step Product Branding Checklist For B2C Tech Founders

Investing in product branding early helps reduce market entry barriers and improves competitiveness.

Did we forget the purpose of brand purpose?

Brands are retreating from commitments to purpose, questioning its effectiveness in driving loyalty and sales.

CMOs are in trouble. Should anyone care?

CMOs are facing faster turnover, evolving roles, and increasing pressure for short-term results, raising questions about the relevance of their positions in companies and society.

We thought Trump was finished. What else are marketers missing?

Marketers need to reconnect with their audience, as recent events indicate a significant gap in understanding consumer sentiments.

How to measure brand purpose properly

Marketers must shift from PR-focused metrics to measuring real-world impact to secure funding for purpose-driven campaigns.

Revolutionising marketing: from AI insights to Gen Alpha engagement at leading digital marketing industry conference

AI in digital marketing future
K-pop's influence on brand engagement
Brand purpose and changes driven

Council Post: Eight-Step Product Branding Checklist For B2C Tech Founders

Investing in product branding early helps reduce market entry barriers and improves competitiveness.
morebrand-purpose

Forget the partridge in the pear tree, how about 5 planner predictions?

Purpose needs to be connected to business growth
Humor can be a powerful tool in brand building

It is crazy to suggest the brand purpose era is over - we're just getting started

Unilever's new CEO plans to stop 'force-fitting' purpose on the company's brands.
The concept of purpose in brands needs to be recalibrated to be more nuanced and fit the specific brand.

How brand purpose can drive positive change

Brand purpose goes beyond profitability and focuses on the values and societal impact of a brand.
Identifying pressing societal needs and defining the brand's role in addressing them is crucial for purpose-driven transformation.
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