#brand purpose

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#brand-purpose
Entrepreneur
1 week ago
Marketing

4 Content Secrets That Any Business Can Apply | Entrepreneur

Businesses must excel in creating diverse digital content to enhance customer experiences.
Demonstrating brand purpose is crucial for appealing to younger consumers, especially Gen Z. [ more ]
Forbes
2 weeks ago
UX design

Council Post: Eight-Step Product Branding Checklist For B2C Tech Founders

Investing in product branding early helps reduce market entry barriers and improves competitiveness. [ more ]
The Drum
1 month ago
Marketing

How to measure brand purpose properly

Marketers must shift from PR-focused metrics to measuring real-world impact to secure funding for purpose-driven campaigns. [ more ]
Entrepreneur
1 month ago
Marketing

How Finding and Communicating Your 'Why' Can Transform Your Business | Entrepreneur

People don't buy what you do; they buy why you do it. Identifying the 'why' is crucial for organizational success. [ more ]
The Drum
1 month ago
Marketing

'PR as a metric for purpose doesn't tell you anything,' says Dove's Firdaous El Honsali

Marketers should focus on delivering real social impact rather than seeking PR through purposeful campaigns. [ more ]
South China Morning Post
6 months ago
Marketing

Revolutionising marketing: from AI insights to Gen Alpha engagement at leading digital marketing industry conference

AI in digital marketing future
K-pop's influence on brand engagement
Brand purpose and changes driven [ more ]
Entrepreneur
1 week ago
Marketing

4 Content Secrets That Any Business Can Apply | Entrepreneur

Businesses must excel in creating diverse digital content to enhance customer experiences.
Demonstrating brand purpose is crucial for appealing to younger consumers, especially Gen Z. [ more ]
Forbes
2 weeks ago
UX design

Council Post: Eight-Step Product Branding Checklist For B2C Tech Founders

Investing in product branding early helps reduce market entry barriers and improves competitiveness. [ more ]
The Drum
1 month ago
Marketing

How to measure brand purpose properly

Marketers must shift from PR-focused metrics to measuring real-world impact to secure funding for purpose-driven campaigns. [ more ]
Entrepreneur
1 month ago
Marketing

How Finding and Communicating Your 'Why' Can Transform Your Business | Entrepreneur

People don't buy what you do; they buy why you do it. Identifying the 'why' is crucial for organizational success. [ more ]
The Drum
1 month ago
Marketing

'PR as a metric for purpose doesn't tell you anything,' says Dove's Firdaous El Honsali

Marketers should focus on delivering real social impact rather than seeking PR through purposeful campaigns. [ more ]
South China Morning Post
6 months ago
Marketing

Revolutionising marketing: from AI insights to Gen Alpha engagement at leading digital marketing industry conference

AI in digital marketing future
K-pop's influence on brand engagement
Brand purpose and changes driven [ more ]
morebrand-purpose
The Drum
9 months ago
Marketing

Forget the partridge in the pear tree, how about 5 planner predictions?

Purpose needs to be connected to business growth
Humor can be a powerful tool in brand building [ more ]
The Drum
9 months ago
Marketing

It is crazy to suggest the brand purpose era is over - we're just getting started

Unilever's new CEO plans to stop 'force-fitting' purpose on the company's brands.
The concept of purpose in brands needs to be recalibrated to be more nuanced and fit the specific brand. [ more ]
www.fastcompany.com
10 months ago
Marketing

How brand purpose can drive positive change

Brand purpose goes beyond profitability and focuses on the values and societal impact of a brand.
Identifying pressing societal needs and defining the brand's role in addressing them is crucial for purpose-driven transformation. [ more ]
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